Further development of Cover design

In order to start improving the cover I started by deconstructing the design and repositioning objects from the start. I started with the logo, I knew from experimenting with size and position that the style of the logo works best when centered in the frame. It provides balance to the design with everything else appearing in relation to the logo. This would be the starting point.

I repositioned the gramophone but removed all the redundant elements so that what is left is a simpler, cleaner image of a gramophone which retains is iconic feature (the large speaker). By positioning it to the right of the logo, the logo almost takes on the job of the gramophone box. This links the two designs together and the gramophone not only leads off from the band name but, in a way, becomes an extension of the logo itself.

I then redesigned the image of the bird in order to make it more consistent with the overall style of the cover. This illustration is more stylized and features a simpler colour palette. I chose the main colours (blue and white) to signify its a blue jay to the viewer. I then positioned it to appear to be flying out of the gramophone like my previous idea. Already I could see the design improving as better consistency meant the objects worked together rather than floating around the page.

I'd already decided that the style of the rainbows were a problem. Too harsh and overbearing. I decided to re-draw the swirls using a simple solid colour floral brush. I wanted them to be simpler, cleaner more subtle as this was the only way I was going to be able to include all these elements in a way that way balanced and visually appealling to the eye.

I took care in adding colour to the swirls. I chose darker, off-colour shades in order to tone down the appearance slightly whilst still giving a sense of vibrancy. I also made each swirl a single colour instead of making every one a multicoloured rainbow. Again this just makes the image less harsh and easier to look at. I feel it is a massive improvement.

I changed the textured background as I felt it looked too grim and I wanted something that gave a warmer feel. For this design I used a different 'torn paper' texture I found in an image search. I like this background more because of its subtly. The texture is visible but doesn't clash with the solid colours and the crisp outlines of the illustrations. The yellow border was also added as a nod to classic 50s movie posters that featured this jagged style of border. I felt the yellow added a nice upbeat feel to the design and complimented the cream coloured background.

In an attempt add a touch more energy to the design I decided to have the swirls coming out of the gramophone instead, moving them in and increase the size slightly. I also chose to have three birds flying out of the frame to signify the three "blue jays" of the band. I altered their size and shades of blue to add a bit of variety and suggest differences in personality. I feel this has made the design look less empty and improved the balance slightly but without compromising the cleaner aesthetic.

Overall I'm much happier with this design then any previous versions. Everything in the design leads off from one other and the design looked more unified and consistent because of it. This is also beneficial for the viewer as the eye is guided around the picture from the title outwards to each design element (and in-turn everything leads back to the band name). This visually suggests that the band itself is full of energy and everything associated with the imagery that leads off of it. I will propose this design to my client as the finished piece and see what they say. It may turn out that further adjustment is needed.

Altering the cover design

 

In an attempt to rectify the problems with the old cover I tried to include all the features the client wanted (the colourful lines, the gramophone, the blue jay and the textured background). Combining all these features onto one cover was difficult and resulted in cover ideas that looked cluttered, unbalanced or like the design elements had been randomly stuck on with no relation to each other. This was the best version of the cover using existing design elements. I experimented further with the art brushes and using opacity effects. For example applying "multiply" to an object over the textured background made the texture bleed into the colour and gave the illusion that the design was marked or engraved onto this surface.

The problem with this cover is firstly the design elements don't appear to match. The rainbows are gritty and solid whilst the bird is detailed and hand drawn which makes them clash. The gramophone looks like it has no reason to the be there are the colour doesn't originate at the speaker it originates at the bird. Secondly the whole rainbow swirls design is way to busy and overpowering to the visuals. The colours are too harsh and the lines are too sharp, and there's too many of them. Simplifying design did improve the composition marginally but it still didn't look good.

Working from the clients has proven challenging as I have to combine several elements from different ideas that didn't originally go together. I've realized that I need to go back the origins of these concepts and redesign the cover with the new composition in mind.

Revised Logo

This is the revised logo design for the band. I changed the name to "Ronnie and the Blue Jays" as requested and changed the typeface in the banner to the one they preferred. Even though I personally feel the original typeface worked better because it carried the connotations of vintage type I made this one work as best I could and it still works pretty well.

Client Meeting

Today I met with the client and presented my initial ideas for their cover. In order to develop the design further I needed to know which ones they liked, what they didn't like, which features they wanted or changed etc. This is a summary of the feedback I recieved:

• These two cover were their favourite.
• They liked the gramophone and the colourful waves coming out of it.
• They wanted a more defined image of a blue jay on the cover (like the one on the right) instead of the white silhouettes.
• If I could get the blue jay interacting with the gramophone in some way (flying from or looking in)
• Doesn't need the border but likes the textured background
• Liked the vintage theme I was going with
• Definitely want something this colourful (left design)

And in terms of logo design:

• These were the two logos they favoured the most
• Overall they like the one with the banner (right) the most but preferred the typeface used for "Blue Jays" in the first logo. They wanted me to somehow include that typeface into the banner of the other design
• They're also changing their band name to "Ronnie and the Blue Jays" so I would have to change the "Miss V" for the finished piece.

Based on this feedback I'll be creating a final design proposal for the band which hopefully incorporates all the things my client outlined. I will email them further updated versions during the next week and be in contact more often in order to make sure they're completely satisfied with the final design when the deadline comes.

Overall I felt the meeting was a really positive experience and feel I have a greater understanding of what the band are trying to go for. They said they were very pleased overall and looked forward to seeing the finished version.

Another Cover Idea

This is another idea I came up with recently. I wanted to show the client something a bit simpler in its design. I also wanted to create a cover based around the typography I'd used for the logo. For this idea I used a stylized tattoo style image of a bird (coloured to look like a blue jay) which is a link to rockabilly imagery which is often based on classic tattoos of birds, roses, skulls, hearts etc from the 1950s.

I also experimented with distressed textures for use on the background, just to create that more vintage look about the album cover, as apposed to just filling the background in an off-white colour in Illustrator. I thought this might bring out the illustrations and the type and make the design look less flat. It also could create the illustration that the imagery has been painted onto that surface or written on in ink (in the case of the logotype) further emphasizing the vintage feel that the client wanted.

Developing Cover Ideas

This is one of the ideas I developed from the sketchbook. I wanted to go for something that resembled that 50s illustrative style, trying to make the image of the blue jay more stylized. Developing this in Illustrator allowed me to experiment with different colour combinations in order to make something vibrant but also suggesting that slight vintage feel. Thats why I went for lots of pastel and slightly off-colour shades of various vibrant colours. I do like this design, I think it's quite eye-catching, however the coloured waves are a bit messy and could be made smoother and more consistant.

This idea was partly inspired by Imelda May covers that feature an almost silhouette of a woman featured in the design. This cover was designed around mixing rockabilly imagery with floral brushes to suggest the more natural, flowing nature of soul music. Again I went for a more stylized design using vibrant colours against the off white 'torn paper' style background which is inspired by many posters from the 40s and 50s and is often associated with 'retro' influenced design. I used the floral brushes I'd found through researching illustration techniques. Making something that looked very natural proved quite difficult but I was quite happy with the result. It does need development though, but that will be decided by the client if they like the initial idea.

For this idea I tried to create something with a bit more energy, without turning it down so much to see how the client would like it. I experimented with creating different brushes in Illustrator and settled on a rainbow colour brush I made using the line tool. These colourful patterns are more influenced by funk albums from the 70s and covers like Josh Stone's album. The client was interested in seeing lots of bright imagery so I tried to include a range of different things emanating from the gramophone speaker.

I'll show these designs to the client during the upcoming meeting on the 7th November and ask for their feedback.

Further Developed logo

Using an order design as a basis I created this logo based on the vintage style typography I'd found earlier. I went for that more ornate style and I think it turned out really well. The typeface is consistant throughtout (Ballpark) and looks really appropriate in the banner. The banner itself creates a nice visual contrast to the 'Miss V'. I also adjusted the size of the M and the V to add a more curvy style to the logo. I then added the enlarged swoosh at the end of the V. I think I've achieved that black inky style that I was originally interested in, and it should lend itself to the floral imagery that I've been experimenting with in my sketchbook.